Effective healthcare marketing isn't easy. However, with the right inspiration and know-how, you'll be creating outstanding healthcare campaigns in no time.
Healthcare campaigns can boost awareness about important health issues, encourage your patients to make positive lifestyle changes, and reduce unnecessary appointments. Altogether, this saves your practice time and money.
Here are three of our favourite healthcare campaigns and some lessons you can learn from them.
Couch to 5K
In collaboration with BBC Get Inspired and Public Health England's One You campaign, Couch to 5K is about motivating couch potatoes to start exercising. It's a 9-week-programme that's handily twinned with a downloadable app, which helps to guide users through their training.
The campaign encourages people to take up running by highlighting the numerous health benefits associated with it. Regular running improves heart and lung health, assist weight loss, and strengthen muscle. It's also been shown to have positive effects on mental well-being, by building confidence and decreasing stress. It's an easily accessible method of exercise and best of all, its free.
As the overall health of its users improves, they're less likely to experience chronic conditions like heart disease, diabetes, and lung cancer. This not only saves them a hospital trip but frees up beds and saves precious money and resources.
Couch to 5K is widely successful because it promotes positive lifestyle changes and pushes participants to reach achievable goals. Plus, the app keeps users engaged and makes it easy to track their progress, which is a great motivator and encourages them to keep exercising long after they achieve the coveted 5K run.
- Keep your ideas and objectives simple
- Incorporate mobile apps and digital interactivity
- Make your campaigns easy to access and engage with
- Encourage good lifestyle habits as they're beneficial for both patients and your practice
#Movember: The Movember Foundation
A fundraising and awareness campaign that’s gained considerable traction and popularity over the years is #Movember, started by the Movember Foundation. What started as a grassroots campaign in 2003 has evolved into a global movement, with millions of people taking part every November.
Participants are encouraged to abstain from shaving their upper lip for an entire month – or engage in physical activities – to raise money for a range of men's health issues These range from testicular cancer to mental health and suicide prevention. All the proceeds go to individual charities that help combat these issues and improve the quality of life for those affected. The accompanying hashtag consistently goes viral each year, with more and more people sharing their fundraising progress to further spread the word.
The campaign serves as a prime example of the power of social media. It leverages the popularity of platforms such as Twitter and Facebook to raise awareness of key issues and sparks a dialogue in ways that help prevent, treat, and overcome them.
- Utilise social media to boost interaction & awareness
- Don't be afraid to try something different
- Start small and build-up
Stay Well This Winter - NHS
The cold winter months can be a difficult and demanding time for the NHS, especially for critical services like A&E. The Stay Well This Winter campaign aims to alleviate the pressure on staff and reduce patient fatalities by advising the public on ways they can stay well in winter.
The campaign supports local NHS trusts and practices with content, information, and resources packs for GPs and pharmacies. It also provides healthcare consumers with messages about flu vaccine eligibility, advice in combating common illnesses, and crucial information for those most at risk.
The campaign is targeted at people aged 65 or over, people with long term health conditions, pregnant women, and toddlers. As these demographics are the most vulnerable during the winter period, they must be prioritised so they can get the care they need.
Stay Well This Winter is a simple, yet effective annual campaign that ensures pertinent (and often life-saving) information reaches the right people. By liaising with local practices alongside reaching out to the public, the campaign helps to keep people safe. Winter is one of the most fatal seasons, so campaigns like this will always be essential.
- Be aware of your target audience/demographic
- Remember that prevention, awareness, and treatment are the building blocks of a great campaign
- Focus on clarity
Create Your Own Campaign to boost Patient Engagement
The right campaign tools allow you to fully engage with your patients – giving your campaigns greater reach, increased awareness, and consistently better communication. With Jayex Campaign you gain all these benefits and more, and ensure that every one of your campaigns hits the mark.
For more information about creating brilliant healthcare campaigns, read our latest guide.Back to blog