As COVID-19 continues to keep GP practices closed, finding ways to keep engaged with your patients while they’re staying home is more crucial than ever. Luckily, there are a few easy solutions you can implement to acheive this.
Keep Patients in the Know Over Social Media
It’s understandable that people are currently worried. With so much still unknown about the spread of COVID-19, it’s important to keep your patients in the know about the changes your practice is making to ensure their safety.
Social media platforms are a great way of doing so. With almost 3.5 billion people using social media, it’s the perfect tool for engaging with patients in a familiar, personal way while they’re away from the practice.
Use platforms like Twitter and Facebook to foster a sense of community and keep people up to date. A unique aspect of social media is that it’s a two-way street. Your patients can reach out to you for further information or with burning questions and other members of the community can chip in and answer these where they can.
Use SMS and Email Campaigns to Ensure Engagement
While social media is useful, there’s no guarantee patients will actually see your updates. That’s where SMS and email campaigns come into their own. When you send out messages via text or email, your patients will likely be notified by their smartphone, ensuring they’re aware you’ve contacted them.
This is particularly useful during a health crisis, when getting information to the right people is critical. With the right patient engagement platform, you can know for certain who has and hasn’t opened your communications.
Another benefit of SMS and emails over other communications is that they’re direct, meaning you can reach patients on a one-on-one basis. This is particularly useful when you need to contact patients who may be particularly at risk from COVID-19 – giving them the latest information they need to stay safe.
Assess the Situation with Surveys
Gauging how your patients are feeling while in lock down can be really insightful. It can empower you to reach out to those feeling particularly stressed or unwell and offer tailored advice and treatments. There are plenty of fantastic resources you could share with your patients, including guidance from Mind about coping with anxiety and more general, trusted COVID-19 data from the WHO.
A patient survey platform makes keeping up with the mental and physical health of your patients much easier. You can send out surveys via email and people can access and fill them out from their smartphone or tablet. You could then use this information to guide your response to this crisis as it develops, keeping your patients satisfied and in control of their healthcare.
Communication is Crucial
Keeping in touch with your patients through digital means like email, social media, and digital surveys is critical to keeping them engaged while they self-isolate. As the ‘myth busters’ section on the WHO website demonstrates, there’s a lot of misinformation being spread online about COVID-19. With the right patient engagement tools, you can ensure your patients are kept informed from official sources and don't feel alone during these tough times.Back to blog